Yahoo?s Media Vision Comes Into Focus: Three Hires, Social Content Services (And Acquisitions?)

Yesterday the WSJ outlined how Yahoo's new, interim CEO Ross Levinsohn is taking the company back to its earlier roots of focusing on advertising around its media properties. The last 24 hours indicates that Yahoo is trying to move fast on that idea. Today?the company announced three executive media hires, and TechCrunch has had a look in on a new interactive mobile TV service it's using to enhance its video offerings. The news comes less than a day after Yahoo announced a global deal with?Spotify?for music content, which will see the company integrate Spotify music across its media properties and create content for the Spotify platform, but also move away from offering a music platform of its own.

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