Wednesday, August 1, 2012

Pinterest Effect: Pinfluencer Raises $1.4 Million For Its Pinterest Analytics Platform Before Today?s Public Debut

pinterest-logo6Pinfluencer, as you may have guessed by its name, is a newly launched startup offering an analytics solution for the up-and-coming social network Pinterest. Prior to today's public debut, several brands have been using the service in private testing, including 1-800-FLOWERS.com, GNC, HauteLook, Piperlime, Rent the Runway, Minted, Beau-coup, Shop It To Me, and wikiHow. Alongside the launch, the company is also announcing it has closed on $1.4 million in seed funding in a round led by Freestyle Capital and Baseline Ventures, and which included investment from angel investors Jess Engle (former CEO and co-founder of CoTweet) and Mark Ghermezian (Appboy CEO, and whose family owns?Mall of America), and others.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Vkt2sufxbtM/

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