Wi-Fi Indoor Positioning Firm YFind Launches Analytics Tool

Prepping for its U.S. expansion, Singapore-based indoor positioning technology firm YFind has launched a broader analytics tool so that its customers can slice and dice foot traffic information in malls. The company's service tracks unique visitors as they move through a mall. It relies on Wi-Fi to do this, so it can track users who have their Wi-Fi active on their phones. Because it doesn't rely on GPS, it can track people indoors, and in dense environments with about 3-meter accuracy, says the company.

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